5 tips to manage your personal reputation repair

in real life, even on the web it is important to take care of your  Personal online reputation (or web reputation ). In this article, we explain what it is and how to best manage it.

Surely you have already heard of online reputation or personal reputation . It is an increasingly widespread trend that affects everyone: ordinary people or celebrities, associations or companies.

Every American will surely remember the months of the presidential elections, later won by Obama. Well, his secret weapon to win the presidential elections was the total garrison of the web . In fact, an entire dedicated team had the task of constantly monitoring social media, forums and blogs to detect any kind of criticality related to its electoral propaganda in real time and, possibly, make suggestions for improving communication.

But what is online reputation?

The personal web reputation is nothing more than the image and the set of information that is present online about a person or a company.

Here are 5 tips to better manage your web reputation, monitor it and use it to create a functional web presence for your professional purposes.


1) Current web reputation analysis

The first important thing to do is a check up on your current online presence. So, first of all it makes sense to search for your name or the name of your company on the major search engines (Google, Bing, etc.) and observe what information or images result. Furthermore, to also monitor one’s social reputation, it is important to keep a local mind on all social networks used in the past and understand which ones make sense to keep active, which ones to close and which ones to prefer for professional content.

2) Choosing a strategy

Your name and surname is your brand. It is very important that this is unique and allows people to find and identify you. First, take care not to have homonyms on the net and if there are, make sure to differentiate yourself (it might be enough to add a particular skill or your characteristic to your name).

Make a list of topics that you would like to talk about or that you want to be known about. After that, identify which channels are best suited to convey your content: blog, website, LinkedIn, Twitter, Facebook, Instagram, Pinterest, etc. 

3) Privacy

The information you provide through the web can and should be protected from misuse. Make sure you set your privacy filters correctly and that only the information you want to make public is visible. 

4) Choice of the web reputation tool

Monitoring your online presence is very important from the very first steps. There are several tools to measure your online reputation, including: 

  • Google Alert : allows you to receive notifications related to the keywords you choose to monitor (name and surname, sector, skills, etc.)
  • Kred : free website on which you can check your “digital reputation index”, a metric extrapolated from various information related to your social accounts and to some specific keywords.
  • SSI : the Linkedin Social Selling Index  is used to monitor your level of influence on the Social Business Network and find your strengths and weaknesses online.

5) Experiment!

Finally, don’t be afraid to make a mistake: Now that you understand what digital reputation is, start using the tools and test yourself. Maybe, it will be that blog article that you didn’t think you could write that will give you the first little satisfactions!


The problem is generally easier for individuals to manage, but in the same way it requires a concrete commitment. It is not just a matter of cleaning up one’s personal and professional reputation from any shadows, such as a comment or a photo that is not adequate to represent us in the best light. At the same time, the need is to increase one’s visibility, naturally in a positive sense.

In addition to using the network for entertainment and to shop online, more and more often there is the need to turn to the web for a job search .


As anticipated, it is not just a matter of actively promoting oneself through dedicated channels – one above all, Linkedin – but also of conveying an image that is as professional as possible. Improving your visibility also means multiplying your chances of getting in touch with the right company and developing your network and consequently your opportunities.

In addition to carefully managing your profile on Linkedin or on other professional and non-professional channels, it is possible to take a further step, or to create a showcase to tell about yourself and your work in complete autonomy.

It can be a blog or a site : in any case, the important thing is to be able to devote the necessary energy and time to it, in other words to take care of and update the contents as often as possible.

Only in this way, in fact, will it be possible to improve indexing and give value to content. If well managed, this commitment can have very positive repercussions in terms of web reputation.

10 Tips For Your Personal Reputation Management

Every day we interact with the internet , social networks, blogs, forums, blogs, with ever more naturalness, it is important to pay attention to how we move, since our “traces” remain online and can negatively affect our image on the network or worse, our future professional opportunities.

Here are 10 tips for proper management of your Net Reputation :

  1. Update your Linkedin profile with accuracy and consistency
  2. Pay attention to the photo you use in your public profiles
  3. Consider whether it may be appropriate to separate work accounts from personal accounts
  4. Answer politely and interact with your users
  5. Pay attention to the posts or photos in which you are tagged, they could create embarrassing situations for you
  6. Manage your geographical references carefully
  7. Use tracking tools
  8. ALWAYS check and pay attention to the privacy settings on your social profiles
  9. Manage your “circles” of friendships, acquaintances, etc. correctly.
  10. Beware of copying and pasting and “theft” of images, always mention the source and pay attention to which images you use, you cannot always use them freely